The hero of our article is a partner who works with betting and, in particular, with cyber sports. He shared his experience of interaction with streamers and told us: what to pay attention to when choosing a betting company, what is special about the audience of this sport, and how to choose the right streamers and give them tasks.
How to Choose a Bookmaker for Cyber Betting
Most often arbitrageurs do not stream on their own, but agree with suitable streamers and transfer payment to them – as a rule, it is a fix for a day of work. Streamers broadcast, and place an affiliate link in the chat and description. In addition, they remind the audience several times about the bonus provided by the bookmaker’s office. Viewers follow the link from the chat or description, register and replenish the account, and conversions are displayed in the statistics of the arbitrageur’s affiliate network.
First of all, the brand must provide a line in cyber sports disciplines and have an online betting app. Many brands previously did not emphasize it at all, there were a few leagues in the line – Dota 2, Counter-Strike, and no other disciplines. Now cybersport is in the top 5 in terms of betting volume, if you compare all sports that are represented in the bookmaker’s office.
Pay attention to the popularity of the brand in the cyber field, preference should be given to bookmakers who are sponsors of major teams. This increases the audience’s loyalty to the brand, so the response will be much higher. The audience understands that teams will not cooperate with unknown or insufficiently trusted firms. In Dota 2 and CS:GO, most teams have bookmakers as sponsors. But Riot Games (owners of League of Legends) has a policy that prohibits teams from having bookmakers among their sponsors.
Differs of Cyber Sports Audience
In cyberbetting the audience is younger, players usually do not have monthly expenses for renting an apartment or supporting a family. Therefore, young people are definitely easier to part with money than the older generation. There are less frequent VIP clients who can deposit really large sums during a month because young people cannot yet afford large and regular deposits. Nevertheless, there are cases when a player deposits 1.5 million rubles or more per week. Presumably, Counter-Strike has a more solvent audience, because it is a shooter with a target audience of 30+. Dota 2 has a younger audience – 20-28 years old, but it is also quite solvent.
How to Choose a Streamer
Represent the main media streams and focus on the audience and the active viewers in the chat. That is why you can already try to work with the streamer if you see that he has at least one hundred viewers and actively uses the chat.
Streamers are classified into three categories: small, medium, and top. However, relatively higher results would be expected by those with a high online score. But the highest ROI is obtained when working with beginners, oddly enough. Yes, they may not be reaching a big audience on the internet, but they get a decent amount of money for a day of streaming and rather a loyal fan base. Starting broadcasters engage with all the clients through the chat and start loving them. As a result, the response is positive, albeit in small numbers.
Warming Up the Audience
It should be taken into account that the audience may not immediately show the desired activity. This happens most often when tournaments involving Tier-3 teams take place. But closer to the playoffs, the situation improves: the audience warms up, they have favorites, and fans start to register and place bets more actively. So sometimes it takes time for the audience to “rock”.
Prospects for Cyber Betting
If the situation does not change in the coming years, and cybersports will continue to be media and open for viewing on all platforms, this discipline will enter the top 3 in terms of betting volume among all sports. Most likely, nothing will make cybersports more popular than soccer and tennis, but the given game can outcompete hockey, basketball, and table tennis.
Conclusion
As with any facet of life, one always has to know what is going on around the world when handling traffic. Any significant events affect your profit because you are working with people’s attention. Also, do not be afraid to try and learn new approaches. Perhaps these very approaches will make you a dollar millionaire!
